[18:16-19:18] The Power of the Word in a Changing Era

Because it was hope, these were ratings, they broadcasted Duma meetings, Sakharov's speech there too, right? And everyone moved with their radios. Small radios. Newspapers were hung on stands where newspapers were displayed, and already in the morning, because it was impossible to buy newspapers. In the morning there was a crowd reading. How important the word was, you understand? Not a picture, a picture didn't work. Why didn't cinema work then? And artists were only nonconformists who pulled out what they had hidden away. And they started to demonstrate and show it. The word works, and the journalistic word works. That is, a journalist essentially becomes a politician. And he becomes, under, that is, a quick reaction. A quick reaction works. The word has a quick reaction. A photo report has a quick reaction. Why do I talk about Volodya Vyatkin? It's a quick reaction, because works of art in the era of reproduction, which is not a quick reaction, are built according to different laws.